Two companies, one distribution network. Food and staples under Masyhur Ke Puncak, personal care and lifestyle under SS Brands Marketing — both travelling the same routes, with multiple trucks and dedicated sales force.
Masyhur Ke Puncak is a leading food FMCG distributor in Malaysia, built on a foundation of quality, trust and reach. Since our founding we have grown into one of the country's most recognised names in rice, edible oils and bakery snacks through our flagship in-house brand, Indra Valley.
Indra Valley offers a full range of aromatic and Basmati rice, Ponni rice, sunflower and cooking oils, and rusk snacks, crafted for everyday households and discerning food connoisseurs alike. Alongside our own brand, we are proud to be the exclusive Malaysian distributor for Daawat, bringing premium imported rice to local shelves.
Our products reach consumers through an extensive network spanning Modern Trade and General Trade, from major hypermarket chains to neighbourhood provision shops, supported by a dedicated sales force covering thousands of outlets nationwide. Every product we bring to market reflects our commitment to good, quality and hygienic food for Malaysian households and beyond.
SS Brands Marketing is a leading FMCG distributor specialising in personal care and lifestyle brands in Malaysia. With 16+ years of industry experience, SS Brands has grown into a trusted partner for international brands looking to build a strong presence in the Malaysian market.
We proudly distribute an established portfolio of trusted personal care brands, including Kumarika, Emami, Vasu Healthcare, Wild Stone, Vicco and Colgate, reaching consumers through an extensive network of distributors, chain hypermarkets, supermarkets, minimarkets and provision outlets across the country.
Beyond distribution, SS Brands offers a complete 360-degree partnership, from sourcing and stock procurement through to market placement and integrated marketing support. Our deep understanding of the Malaysian retail landscape allows us to help our partner brands build equity, grow visibility and scale sustainably in one of Southeast Asia's most dynamic FMCG markets.
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